Vietnam web design: (+84) 917212969, (+84) 908744256
Which SEO Company Should You Work With?
Here’s a list of the services you might need to continue taking care of as you work with an SEO company:
Constant keyword research
Content marketing services
Constant website optimization
Changing your strategy based on the latest algorithmic updates
This is the big question. Not all SEO companies are good, let alone great.
A lot of agencies take the easy road and just focus on closing a contract without delivering results. At K6, we’ve often picked up companies that were not treated well by other SEO companies to restore their faith in SEO companies.
It’s important to spend your time to talk to your SEO expert, try to gain more clarity on what they do and the strategy they want to take. The more you know, the better you are at taking decisions. It’s important to focus on the past results of the agency, but even more on the credibility of your SEO expert.
For example, one of our client had worked with an agency that used tons of spammy websites to give backlinks to our client’s website. This really harmed their SEO and we had to spend hours removing all those backlinks for them to see their rankings perform again.
You are probably wondering, but how do I choose a good agency if I can pick the wrong one and end up worst then when I started? It’s a good question.
Good SEO companies have generated results before either for them or for their clients. If an agency is doing their own SEO, then it’s a good sign they know what they are talking about.
Here’s a list of points to consider when choosing the right SEO company:
Tailored plan: having an SEO agency that has plans to pick from is a no go. Every business is different and every goal is different, it’s key to have an SEO company that listens to your needs and proposes a plan tailored to your own needs. This is also important because it shows that the agency has spent the time doing their research, understanding your business and your target audience.
Generated results: if the SEO company in question has testimonials, case studies, make sure to look at them. You can find such reviews on Clutch or even Google My Business.
In-house team: you should make sure your SEO company has its entire team in-house. A lot of agencies generally outsource their work to independent contractors in order to save money but at the risk of harming the quality of their work. At K6, we hire our people based on talent and not cost.
Opinion: this is interesting but arguably, good SEO experts have an opinion about any SEO subject you throw at them. If you talk about the latest Google algorithmic update and your expert can’t express how it impacted his strategy then you might be talking to the wrong person.
Of course, this is just a place to start when it comes to choosing the right SEO company. It’s also a question of trust and how well you relate to the person you are talking to. Business relationships can last a long time, it’s why choosing the right SEO expert to help you reach your goal should be something done well.
If your SEO company does not spend the time explaining to you what they do when you ask them, it might be a good time to look for another SEO agency that focuses on making your company collaborate with you.
Can SEO Generate More Revenue?
It might take a few months before you start seeing results, but after this period your results most likely should go up if you work with the right SEO agency.
The key is hiring the right SEO agency with which you feel like you are working on a team. They spend the time to discuss with you about their strategy and are welcoming anything you see on your end.
SEO FAQ From K6
I decided to list a few frequently asked questions we get at K6in case you wanted more brief information:
1. What is an SEO Company?
An SEO company delivers search engine optimization (SEO) as a service to businesses. SEO is about modifying your website, it’s content and generating backlinks in order to help you rank for desirable Google search.
As your SEO company works, you will start appearing on search engine page results (SERPs) which should help you gain more results.
2. Should I hire an SEO agency?
Yes, an SEO agency can help you save time and money to generate more revenue for your company faster than doing it yourself.
It’s important to keep in mind that every business has different SEO needs and goals and agencies can adapt efficiently to your business.
3. Do SEO companies actually work?
SEO companies generally deliver strong results to their client, but again, there are some agencies that aren’t really good just like in any business.
It all depends on your goals and the SEO company you end up hiring. SEO is a dynamic world that we follow constantly at K6 to deliver results to our clients.
4. How Much Do SEO Services Cost?
SEO services pricing varies wildly depending on what is included in your plan. It can start at $500 and go all the way up to multiple thousands.
The most important part to keep in mind is that SEO contracts should be of at least to a year to generate good results since it’s a continuous process. Feel free to request a proposal if you want our quote!
It’s Time To Take An SEO Decision
After reading this article, you should what an SEO company is, what they do and what are the benefits of working with a strong SEO agency. You’ve probably realized it’s quite important to choose an SEO agency that you trust!
At K6, we always recommend working with an SEO company rather than having someone in the house.
Why? Our SEO team has a lot of experience working on hundreds of projects. What’s more? We almost always cost less than you hiring someone in the house.
While hiring someone who has some technical knowledge of SEO and one or two experiences seems like a good bet, you won’t have the expertise of an entire SEO team supervising the work of that employee.
This is what you pay for when you hire an agency: the combined experience of multiple SEO experts for an affordable price and SEO services.
If you choose to work with an SEO company, we’d be honoured to talk to you to see what your needs are and how we can help your brand reach its goals. Our SEO experts at K6 will help you succeed with SEO.
Why Hire an SEO Company? – Why It’s Important for Business
For online businesses and eCommerce sites the list of requirements for running business is long.
Marketing by itself is filled with a huge selection of marketing types, strategies, and sub-categories that each offer a wide range of considerations.
Most people know about search engine optimization (or SEO) already, but they might not understand how important it can be for long term success.
So why hire an SEO company? Why is SEO important for your business’s website?
With so many other budgeting concerns for online businesses to think about, something like search optimization may get pushed to the back burner.
For online businesses in particular, balancing efforts across multiple channels means identifying which ones offer the best benefits and deciding how to improve on them – for everything from social media, to paid advertising, to email outreach and more.
The benefits of hiring an SEO company might not be as apparent when accounting for the time and effort involved, and when considering that sometimes the nature of search engines often means that it feels like a guessing game.
But for experts in SEO the benefits are very clear and the factors involved are much more apparent as well.
Because search engines like Google and Bing often modify their search algorithms, many companies are frustrated by the seemingly arbitrary shifts in traffic and loss of keyword rankings.
For websites that don’t know what they’re doing or for businesses that aren’t aware that they could be doing something wrong – SEO can feel like it’s not worth it.
So here’s why to hire an SEO agency.
The Numbers Speak for Themselves
Traffic that comes from internet searches represents an enormous percentage of online browsing.
Data compiled by BrightEdge found that search engine traffic (referred to as “organic” traffic) makes up 51% of all website traffic. Google alone gets 5.6 billion searches per day, making it a critical piece in the search funnel for how users get to what they need – this means it ends up accounting for more than 40% of revenue.
People use search to find what they need. It’s as simple as that.
The reason that SEO is still so important is that consumer behavior is still dictated by the prominence of search – Google (and to a much lesser extent Bing) are still the go-to resources for how web users find what they need.
all the time. These resources are so ingrained in web browsing behavior that they still easily represent the largest marketing channel in the world, as well as the type with the highest ROI.
In fact organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy. They also discover that SEO offers the best return-on-investment out of any digital marketing strategy. In polling, 32% of marketers say that out of all their strategies, SEO offers the highest return on investment.
A Search Engine Journal poll found that this number could be even higher, with nearly 49% of responders claiming that SEO gave them the best overall ROI – more than email marketing, paid ads, or social media.
This because out of all the most popular marketing strategies, SEO is comparatively low cost, but has the potential for huge returns over time.
Here are some other reasons why SEO is important for websites: The first Google organic search results get as much as 32.5% of the average traffic share. Making page #1 rankings, and spot #1 positions highly desirable for any business.
Similarly, page #1 results claim as much as a 91% of the total average traffic share!
Searchers rarely want to go past the first page of results to find what they need, this means that businesses that are stuck on page 2 and beyond could be severely missing out.
One of the benefits of hiring an SEO company is that you can get a professional team to oversee this entire channel for you.
Because search optimization can be somewhat involved many companies prefer to have a team or an agency that can give one hundred percent of their time and effort on handling it.
SEO Companies Offer Better Expertise with Pro Strategies
An agency that specializes in search optimization is going to know better than you.
One reason why to hire an SEO company is because they’ll be able to exploit the best tools, resources, and strategies to keep up with the changing landscape of SEO. By outsourcing your efforts to an agency, you’ll be able to focus on other areas of your company.
SEO is also a fast-evolving industry. Search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up.
In 2019 alone Google released 6 major updates to their search system, those were just the big ones, they normally implement small adjustments to their algorithm dozens of times per month.
SEO agencies can monitor Google news channels and SEO news forums to keep up with algorithm updates and their effect on search results.
Many agencies are able to watch their client’s site health to see if they’ve been hit by an algorithm update, and to give advice on how they can repair their site when needed.
The advantages of hiring an SEO agency means that they’re able to expertly optimize on-page elements including page meta-titles, meta-descriptions, internal site-links, and keyword density with strategies that are proven to work over time.
When done properly these results can help boost organic performance slowly but surely – and they often involve keyword research and content editing that can be time intensive and resource consuming for most business owners.
Instead of trying to optimize SEO on their own (and possibly making things worse) many choose to outsource the work. This is why SEO is important for business.
But when done right, an agency will be able to use your performance data to fine tune and adjust your campaign.
So why hire an SEO company to read your data for you?
Grow Your Sales (Not Just Traffic)
Good SEO is about more than just traffic. By performing keyword research that focuses on industry language and searcher behavior, SEO agencies and digital marketing companies are able to focus on bringing in the right kind of traffic.
Being able to discover and target intent-driven keywords means gaining traffic specifically for people who know what they want and are ready to buy.
This is another reason why SEO is important for businesses who want to leverage their existing performance, professional SEO will help your brand to focus on keywords that gain you sales, and to ignore keywords that don’t.
Google keyword search intent funnel
For eCommerce sites, business-to-business companies, service-based organizations, and more – the benefits of hiring an SEO company are clear.
Consumers now do 70% of their research online before getting into any sort of sales conversation.
Website analytics and performance data can be analyzed to find areas of your site that provide the best opportunities, and that can continue to grow long term.
It also helps them discover intent-driven keywords that provide you the best valued. Combining this data with ranking data allows SEO workers to go URL-by-URL and focus on web search traffic from people who are more likely to convert.
Get Data to Fine Tune Your Business
Most businesses already rely on statistical information for understanding their customers and expanding their company.
Chances are that most companies already use data analytics tools like Google Analytics to monitor their site traffic and KPIs.
But without a good insight into SEO strategy they won’t be able to properly get insights from that data.
The reason why this data is important for your business website is because it allows you to both establish a benchmark of your campaign as well as to use the way your KPIS change over time to make adjustments to your strategy.
An expert SEO team uses Google Analytics data to monitor page performance and to see why site pages are struggling.
They can target your important conversion pages, or high-value pages and as they make adjustments they can check back later to see the effect of the strategy.
Because SEO takes time to see results, many businesses make the mistake of changing things too frequently and then wondering why they are not seeing results.
With data from Analytics and Search Console a professional agency can watch organic traffic period-over-period (POP) or year-over-year (YOY) to help inform you where your business is growing and areas where you may be struggling.
Another reason why to hire an SEO agency to monitor your site is that professional companies will be able to set-up and use resources for monitoring your site in Google’s index.
Data from Google’s Search Console can give insights on impressions, traffic from the search (clicks) click-through-rate (CTR) and average keyword rankings.
This keyword data can help inform your overall SEO campaign and help to discover high-value keywords and monitor rankings to help grow your success in the long-term.
Analytics data helps businesses monitor KPIs and to see the benefits of hiring an SEO company.
This kind of data demonstrates why SEO works.
Get Long-Term Help to Improve Your Technical SEO
SEO work goes beyond just content and keyword focus. Most people know that targeting keywords and incorporating keyword focused content onto your site is part of SEO, but the truth is that modern search optimization goes far beyond this.
Years ago using keyword rich content, and meta-keyword were enough to boost rankings in the search-engine results page (or SERP).
With Google’s famous PageRank system, web marketers were able to exploit the benefit of backlinks with dishonest link building schemes.
Why hire an SEO company when you already have a web developer for your business?
Modern SEO is now far more complex than ever. Web developers can help you implement important back-end SEO factors and can work with you to improve your performance.
But many web developers are not trained to understand search optimization. One of the benefits of hiring an SEO company means you’ll have access to resources that can help with more complex issues.
Performing a technical audit of your site’s help can ensure your site has not been down-ranked by Google or Bing.
Plus professional analysts can scan your site to ensure that your Analytics tracking is working properly, your content is visible to search engine bots, and that your site is mobile-friendly – along with a lot more.
Some professional agencies offer SEO technology for site analysis which can help make sure every page of your site features good HTML meta-data, functioning “a href” linking, and crawlable site structure.
Technical SEO involves adjusting these elements for improved SEO and monitoring technical health in Search Console to make sure your presence in Google’s index isn’t harmed.
What Radd Clients Get
With a comprehensive SEO strategy that focuses on both on-page SEO and technical website health, Radd has been able to help businesses see consistent results.
Average year-over-year traffic growth for clients across the web was easily 22% in the first quarter of 2020.
With a strategy that focuses on intent driven keywords and content optimization to target relevant search language, our customer websites boasted an average year-over year-revenue growth of 34%!
Last year we helped clients grow traffic to their site by an average of 18% by utilizing professional keyword research strategies.
By working closely with our businesses and adjusting campaigns to meet their specific KPIs, we used these strategies help businesses to grow their total average revenue by 58% in 2019 alone.
Read more: Vietnam website design
SEO should never be an afterthought even though the return is not immediate.
To rank first in a Google search result, your store's content needs to match a potential visitor's intent.
Optimizing your site for SEO can feel intimidating and tedious, but really it’s all about understanding how search engines work and how searchers use them and implementing that insight into your pages copy, then methodically running through some completely accessible backend tinkering.
We've put together a step-by-step guide to optimizing your Shopify store—no SEO experience required.
Why is SEO so important?
1. The majority of traffic comes from organic search
If you don’t have an SEO strategy for your store, you might be missing out on traffic and revenue.
Online stores can expect 35% of total traffic to come from search engine results pages and 33% of revenue from this organic traffic making it the marketing channel that can produce the highest traffic and revenue, according to Wolfgang Digital.
2. Paid advertising costs are increasing and SEO is “free traffic”
If you’re generating most of your sales through paid advertising channels like Facebook or Instagram, this can eat into your profit margins. Although generating organic traffic takes time, it should eventually become your best acquisition channel which makes its costs sustainable.
Putting work in to increase organic traffic through SEO may cost you time and effort, but its compounding effect makes organic traffic the best value for money channel to produce customers.
3. Ranking first in search engines can get you up to 30% more daily traffic
There’s a joke in the SEO world that if you wanted to hide a dead body, you’d put it on page two. That’s because being in first place gets the most clicks—disproportionately so compared to ranking in 11th position.
If you happen to have a page that is performing well for organic traffic even without having done any optimizations for search, the likelihood is you can improve the page to bring more traffic, sometimes with the smallest tweaks.
Before you start: Essentials to improve your Shopify SEO
There are a few vital things you need to set up before jumping into improving your Shopify store’s SEO. These are:
Purchase a custom domain. Simply put, your store needs its own domain to succeed in SEO. Custom domains create more trust with potential shoppers clicking through from search engines and they’re also more memorable. If you still have brandname.myshopify it’s time to upgrade to a custom domain like brandname. You can pick up a custom domain for anywhere between $10–$20 a year. If you need help, we have a resource on how to choose a domain name for your store.
Ensure you have Google Analytics installed on your site. Google Analytics is free to install on your website and lets you see how much traffic and what it does on your site. Learn how to set up Google Analytics on your Shopify store.
Ensure you have Google Search Console installed on your site. Google Search Console gives you insight into what pages rank for which queries, where they rank, and how many clicks you get amongst other useful insight. Learn how to set up Google Search Console on your Shopify store.
Remove password protection. If you’re still getting your product pages created and sorted, you might want to wait to unlock your store to the public and search engines. But if your store is password protected, search engines won’t be able to see beyond your homepage and crawl or rank your pages on their search engine results page.
Be on a paid plan. While stores on free trials can be crawled and indexed, if you’re not on a paid plan you’re going to put all this work and not see the fruition of your efforts once your trial is over as waiting for a new store to rank will take longer than 14 days.
Once you’ve confirmed all of these are in place, you’re good to go. Use this SEO guide to improve your store's organic traffic and visibility in search engines like Google and Bing.
Technical SEO is the under-the-hood type of SEO. Like the fresh engine oil that keeps a car running, it often can’t be seen but can dramatically improve search performance of your website.
Technical SEO ensures that your website is optimized for search engine crawlers, has good page speed, and is mobile device optimized.
It also optimizes your site for humans by making sure its structure, navigation, and internal links allow easy browsing, and that meta tags are filled in so both search engines and humans know what the page is about.
If your website has discrepancies in these areas, it can stifle your rankings until errors are identified. By resolving these errors you’ll see the benefits like:
Users engaging more with the site because it’s faster and all important content and pages are easy to access
Increased crawling activity from crawl bots because the site is easier to crawl, which increases organic traffic over time
Note: This is not a full guide on technical SEO for Shopify, it’s a list of the must-haves you need to get in place for your site to perform well in search.
It’s easy to overlook internal linking, especially in the early days of building your online store. I understand—it simply doesn’t seem that important compared to publishing new pages and promoting your business.
Creating internal links isn’t just about pasting links to appropriate anchor text across your website.
It’s about creating the necessary pillar pages that will pass authority to dozens of other relevant website pages and blog posts, and/or vice versa. This can be done with a clear navigation system from your homepage that’s designed for both user experience and search engine crawlers.
Take Gymshark, a fitness apparel brand. Its homepage lists only two top-level menu options—simple.
Once you hover over either Womens or Mens, you get a dropdown list of products and collections offered. The dropdown is split into what’s trending, Gymshark’s staple products, styles that are specific across its product range, and accessories that don’t quite fit into other categories.
What is worth calling out here is that this menu structure is built for humans first and search engines second.
This is vital for building buyer trust. Our research on what solidifies trust with new shoppers found that category navigation that is easy to understand and use across all devices is a must-have if you want to win sales.
Yes, while Gymshark does create an easy to understand menu and category navigation system, it also lists its most important pages that will get organic traffic in this menu and optimized the anchor text for it.
You can see this under Womens > Products. When you click through to Shorts, you’ll find that this page ranks for ideal search terms like “workout shorts” and “women’s workout shorts,” which draw ideal customers in from search engines.
Now the question is, "how do I apply this to my business?"
Let’s take our content demo store, Kinda Hot Sauce, which sells hot sauces, as our example. Say we hear from customers that they love our habanero hot sauce and want more variations of it, and so we've added three new flavors to our habanero range. Here’s what we do next:
Conduct keyword research. We use a free SEO tool like Ubersuggest and type “habanero hot sauce” into the keyword analyzer to get an idea of monthly search for that term (4,400). Great! We’ve found a new category for our new line of products to be nested under.
Create product pages. In our Shopify store, we go to Products > Add product to create the product listing, and we ensure that everything is filled in from the title and descriptions to the SKUs and shipping information.
Create a collection page.
Navigate to Products > Collections to create a new page and add the three new product pages.
While creating the collections page, we make sure to follow on-page SEO best practices when filling in the Search engine listing preview by aiming to use “habanero hot sauce” in the page title, description, and URL and handle.
Add our new page to the menu. In our Shopify store, we go to Online store > Navigation > Main menu. From there we easily add our new habanero hot sauce collection to our navigation system under Shop.
Add a breadcrumbs app to your store.
An app like Category Breadcrumbs ($4/month) makes it easy to show your customers the path they’ve navigated down through your category tree.
For example, you’re reading this blog post on the Shopify blog, and you can click “Shopify blog” to take you back to the blog homepage.
In the beginning of this article, we noted that you should create a Google Search Console account.
Once you’ve done that, the next step is to submit your sitemap. Submitting your sitemap on Google Search Console allows your store to be crawled and indexed by search engines.
This simply means that a crawl bot visits your ecommerce site, explores the homepage, and makes its way down all your product categories, collections, and product pages and back up again until it’s complete.
It does this so it can list them on search engine results pages.
The good news is that Shopify creates a sitemap for all stores right out of the box. You won’t need to build your own—this is only recommended for truly advanced SEO managers.